Director of Marketing Automation

Overdrive is hiring aDirector of Marketing Automation. This is a new position with the function of building and leading our new marketing automation practice.  A successful candidate will have the drive, vision andexperience to lead this group. Deepexperience in both online marketing in general and marketing automation (MA) in particular is critical, with keen insights into how MA can be integrated with SEO, SEM, online advertising,social media marketing and other online marketingchannels. Roles and Responsibilities Create a business plan to build the marketing automation division. Work with the CEO and Vice President of Business Development to sell MA engagements to both existing and new Overdrive clients. Hire and supervise MA staff as needed to support the MA work. Lead the Overdrive team in assessing client needs, creating an MA strategy and action plan, and overseeing implementation and optimization of the action plan. Serve as the company's MA thought leader and as a best practice consultant to clients. Keep abreast of new development in MA and best practices, and keep Overdrive staff up to date on these topics. Report to the CEO. Experience 2+ years of MA experience, including experience creating MA strategies and implementation plans. At least 6 months of hands-on Eloqua experience. Eloqua certification a plus.  Salesforce.com certification a plus. 2+ years of additional work in digital marketing. Success leading a team of at least 5 people. Excellent verbal and written communications skills; excellent client skills. 1003
Salary Range: NA
Minimum Qualification
Less than 5 years

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